'It's Showtime' leads noontime TV ratings


Posted at Jan 03 2013 07:56 PM | Updated as of Jan 04 2013 03:56 AM

MANILA, Philippines -- Beating its long-running rival show, "It's Showtime" continues to be the most watched noontime variety program nationwide.

'It's Showtime' hosts (from left) Vhong Navarro, Anne Curtis, Billy Crawford, Kuya Kim,
Karylle, Vice Ganda, Jugs & Teddy, Jhong Hilario, Ryan Bang and Coleen Garcia

ABS-CBN's noontime offering had a winning streak in national TV ratings in the last week of December, overtaking its rival program, Television And Production Exponents' (TAPE) "Eat Bulaga."

According to the latest TV ratings data of multinational market research group Kantar Media, "It's Showtime" garnered 13.9% in nationwide ratings last December 26 (Wednesday), compared to "Eat Bulaga," which earned a national TV rating of 12.4%.

The subsequent yearender episodes of "It's Showtime" also drew in more TV viewers nationwide, compared to its rival program: 14.4% vs 13.4% (Dec. 27); 13.4% vs 13.1% (Dec. 28); and 13.2% vs 12.8% (Dec. 29).

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes, more than AGB Nielsen’s 1,980 homes that are only based in urban areas. Kantar Media’s panel represents 100% of the total Philippine TV viewing population, while AGB Nielsen reportedly represents only 57% of the Philippine TV viewing population.

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