ABS-CBN News mobile app dominates Android, iPhone; now available in iPad too


Posted at Jun 23 2012 11:03 AM | Updated as of Jun 27 2012 01:10 AM

MANILA, Philippines -- Transcending its dominant presence in broadcast media and online platforms, ABS-CBN News reaches out to more Filipinos through its official presence across mobile devices.

ABS-CBN News’ mobile device application has been the most downloaded local news app since it was launched for Android-based phones, iPhones and smartphones last year. Now this news app is also available in iPad.

The ABS-CBN News app is looking to secure this top spot as it launches the version of the mobile program optimized specifically for the popular Apple tablet computer. This gives followers of the ABS-CBN News app a literally bigger and better experience via the higher-resolution iPad screen.

The native iPad app boasts of a unique, iPad-targeted interface, with more (40) news items viewable.

The iPad version of the ABS-CBN News app also has improved social media features, featuring two feeds in the “Social” tab: @ANCALERTS and News anchors’ posts. The earlier version of the app for Android devices, iPhone and smartphones featured a single social media stream.

Mobile app users continue to enjoy the option of tying the app to their Facebook and Twitter accounts for easier sharing of stories.

And just like its predecessor made for the smartphones, the ABS-CBN News iPad app allows users to contribute to Bayan Mo, iPatrol Mo (BMPM), ABS-CBN News and Current Affairs’ citizen journalism community, directly. This functionality allows users to take or upload pictures or videos of news or events significant to them or their communities and send them directly to [email protected], BMPM’s e-mail for receiving citizen reports.

Most downloaded/ installed

For users in the Philippines, the official ABS-CBN News app for Android-based smartphones and tablets has been the most downloaded local news mobile program – going past the 50,000 mark – since its launch late last year. It is numerically overtaken only by international news organization's official apps.

On the other hand, ABS-CBN News is the fourth most installed free news app in the Philippines in the iPhone, surpassed only by international news organizations' mobile presence.

Since its launch early 2011, the ABS-CBN News iPhone app has been installed about 250,000 times.

This dominance appears to be registering itself very early for the ABS-CBN iPad app. On the eve of any formal announcement for the iPad app, ABS-CBN News’ app became the number one most downloaded local app among free news-based applications, surpassing even the mobile presence of international news organizations Newsweek and National Geographic.