Sharp told not to exaggerate vacuum cleaner ads


Posted at Nov 29 2012 10:02 AM | Updated as of Nov 29 2012 06:02 PM

TOKYO - The government on Wednesday warned Sharp Corp. that the company has broken a law by overstating the performance of its vacuum cleaner in one of its advertisements.

The Sharp advertisement claims its Plasmacluster unit built into the vacuum cleaner breaks down dead mites and their droppings into non-allergic substances by releasing ions.

The Consumer Affairs Agency said its tests conducted on the Sharp vacuum cleaners show the advertisement that was run by the Osaka-based electronics maker in Japan between October 2010 and April this year was exaggerated.

The agency asked Sharp to prevent recurrences of such overstatements. The company has generated sales of about 23.4 billion yen from April 2010 to December 2011.

Sharp admitted that the advertisement was misleading, apologizing to users of the vacuum cleaners in question, its shareholders and others concerned.

Sharp said it had given the impression that the mite-fighting effect of the Plasmacluster unit would be uniform in every nook and cranny of a room.

The vacuum cleaners in question are the EC-AX120, PX120, VX220, AX200, PX200, VX300 and WX300 models.

For Sharp, which is currently struggling with poor business results, a number of other products also feature its signature Plasmacluster ion technology.