NEC launches cloud customer data analysis service


Posted at Nov 21 2012 06:21 PM | Updated as of Nov 22 2012 02:21 AM

TOKYO - NEC Corp. said Wednesday it has begun providing cloud computing services for customer information analysis in South Korea with its local partners -- Shinsegae I&C Co. and NICE Information Service Co.

The new service based on the Japanese firm's facial recognition technology will provide retailers and other businesses with detailed consumer and market information, such as estimates of the age range and gender of visitors, so retail stores will be able to operate and manage sales areas more efficiently.

NEC aims to build upon the service to expand into global markets.