Samsung aims for top spot with new offerings

By Lenie Lectura, BusinessMirror

Posted at Jun 20 2012 08:53 AM | Updated as of Jun 20 2012 10:52 PM

MANILA, Philippines - Samsung Electronics Philippines Corp. (Sepco) moves to further strengthen its top position in the smartphone, tablet and PC (personal computer) arena by introducing to the market a monitor with a central hub that connects multiple devices into a notebook PC.

At the launch of its Samsung Smart Station monitor Tuesday night, Sepco business unit director for IT Eric Sulit said Samsung smartphones, tablets and PCs are now the consumers’ preferred choice. “We are No. 1 in those categories in the first quarter of the year,” said Sulit. “We are making these products work very well,” he added.

The  Samsung Galaxy Y, he said, outsold all other feature phones in the market last holiday. “This was the No. 1 selling phone during the last holiday season,” said Sulit.

The Samsung official also mentioned that the company now holds the top spot in the computer monitor market, with over 40-percent share. “Our engineers have been working overtime to produce a monitor that will improve how one uses it. The end result of their work is that in a single connection you can connect your PC to your mobile phone, to your printer, to your keyboard and to your mouse,” said Sulit.

While other monitors have been relegated to display images from personal computers, the Samsung Smart Station monitor does more. With a single USB connection, one can dock the PC to a 24-inch full high-definition (HD) monitor with keyboard, mouse, external hard disk or printer.

The monitor is also a mobile HD link that allows to display the mobile phone’s content on the monitor. Another feature of the Smart Station is mobile control. The keyboard and mouse can be used to control a smartphone. If these accessories are bought separately, it would cost over P19,000; a  Samsung Smart Station costs only P16,990.

Samsung also introduced its wireless printer which prints document via WiFi even without a router. It allows wireless scanning as well. “Now you can scan, save and print using your Android or iOS smartphone or tablet,” said Sulit.

The wireless monochrome multi-function laser printer, which has the capability to send fax, costs P8,990 while the printer with scanning and copying capabilities is sold at P6,990. A single-function monochrome laser printer, meanwhile, costs P4,990.

Samsung also introduced an improved Series 5 Ultra notebook and the new Samsung Series 9. Sulit said Samsung’s market share in notebook PC has improved to 16 percent from 11 percent.  “For the first time, the IT division attained the No. 2 rank in terms of value so this is a very big achievement for us because we are able to do this in a short span of only two years. This is proof of Samsung’s brand power, product superiority and channel support,” said Sulit.