SINGAPORE—The PC (personal computer) penetration rate in the Philippines will grow alongside the proliferation of laptops and tablet devices.
Koh Kong Meng, General Manager and Executive Director for Asean operations at Lenovo, said the Philippines remains a huge market for the computer manufacturer to tap into. “We look not just at the PC penetration rate in the Philippines but we also look at its overall population. The Philippines has close to a 90 million population and that is a tremendous opportunity for us. That’s why we are in the market today to make sure that we are positioning ourselves for the long term.”
At present, PC penetration in the Philippines is about 10 percent. Koh said this will surely continue to accelerate just as the country’s economy grew 6.4 percent in terms of Gross Domestic Product (GDP) in the first quarter of the year. “In Indonesia its GDP grew significantly over the past two years and if the same thing happens in the Philippines, the PC penetration rate will definitely grow as well,” said Koh.
The Lenovo executive strongly believes that countries like the Philippines where the PC penetration rate is still very low have a large potential for growth.
Ho noted that consumers still prefer a PC or notebook over tablets because of the processing capability. He also emphasized the importance of using keyboards. “PCs and notebooks are still the best devices for content creation where one is, let’s say, building his own web page,” explained Koh.
For call centers in the Philippines, PCs are still the best and most cost-effective device. “Those PC users are not going away and they will continue to grow especially in emerging markets such as the Philippines,” added Koh.
China-based Lenovo is the world’s second-largest manufacturer of PCs after US-based HP. Formed with the Lenovo group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets high-quality, secure and easy-to-use technology products and services. Its product lines include the legendary Think-branded commercial PCs and Idea-branded consumer PCs.
Koh said Lenovo’s goal is to be No. 1 and this can be achieved. “We are [now] No. 2, overtaking competitors that earlier placed Nos. 3 or 4. We just had record market share, revenues as well as profits. It was a significant milestone for us. We have had a record year last year and I think we are on track to get to No. 1 and we are very optimistic of hitting that,” he said.
Lenovo is a $30-billion personal technology company serving customers in more than 160 countries.