MANILA, Philippines - Globe Telecom has partnered with online retailer and marketplace Lazada.
Globe Telecom president and CEO Ernest Cu and Lazada founder and CEO Maximilian Bittner signed the memorandum of agreement on April 22 in Seoul.
The deal will allow Globe's GCash to be used as a mode of payment in Lazada's website through an open integrated mWallet platform.
"We are excited about this partnership with Lazada because of its customer traffic and the innovation it has done with online shopping. It is a great opportunity for us to leverage on this collaboration by bringing GCash at the forefront of eCommerce. By increasing transactions through mWallet we will once again expand the online ecosystem of Globe and provide our customers with a full digital lifestyle experience," Cu said in a statement.
Through mWallet, Globe customers no longer need to own a credit card or even have a bank account to engage in eCommerce. They can turn their mobile phone into a virtual wallet to shop on websites.
Owned by Rocket Intenet, Lazada has become one of the top B2C eCommerce market places in South East Asia, with presence in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.