LAS VEGAS - Panasonic Corp. will begin full sales of white goods in North America in a bid to improve its earnings by shifting away from sluggish business in flat-panel televisions and other home appliances, sources familiar with the matter said Monday.
The electronics giant will set up its first large booth specialized for white goods at the 2013 International Consumer Electronics Show which will open Tuesday in Las Vegas, Nevada, the sources said.
Panasonic has been selling microwaves and cleaners in North America on a small scale, and the company's sales in the region stood at about 20 billion yen in the 2011 business year ended last March.
Panasonic aims to see overall sales in North America increase in fiscal 2013 by more than 10 percent from the fiscal 2011 level also through full sales of beauty devices, the sources said.
Panasonic will market hair dryers and facial equipment which would generate "nanoe" water corpuscle ions, in addition to shavers and depilatory devices from this year, they said.
In the field of cooking equipment, Panasonic will launch coffee makers and toasters with an emphasis on design, while it has been selling air conditioners in integrated lineups and sales channels with its subsidiary Sanyo Electric Co. since last year.
Panasonic will also study the possibility of opening shops specializing in beauty devices, and increasing Internet sales at such shopping sites as Amazon.com, according to the sources.