Do They Know It's Christmas (PH tycoon edition) from Dax Lucas on Vimeo.
Seeing your boss goof around during the annual Christmas party is always a treat.
But watching the country's top tycoons lipsync to a Christmas song? Now that's a video worth billions.
Made by Philippine Daily Inquirer reporter Dax Lucas with the help of Bloomberg Manila bureau chief Clarissa Batino and reporter Cecilia Yap, and Philippine Star reporter Iris Cecilia Gonzalez, the edited clip showed a glimpse of the lighter side of the Philippines' wealthiest as they lipsync to "Do They Know It's Christmas?"
"We just thought this country could use a little more generosity this year, maybe not necessarily in material terms, but more in terms of being generous with kindness," Lucas said.
The video featured tycoons Lance Gokongwei, Tessie Sy-Coson, Manny Pangilinan, Enrique Razon, Ramon Ang, Dennis Uy, Michael Tan, Nestor Tan, and Injap Sia singing along to the classic hit that drove the world's attention to the 1980s famine in Ethiopia.
Central Bank Governor Nestor Espenilla also made a short appearance in the video.
So the next time your boss thinks twice on joining the annual Christmas party number, this video might just be the boost they need.