MANILA - SM Hotels and Conventions Corporation, a leading player in the country's MICE (meetings, incentives, conventions, and exhibitions) industry, recently opened a new convention center in Davao City.
Located at the 3rd level of the newly-opened SM Lanang Premier Mall, SMX Convention Center Davao offers 5,240 sq.m. of total leasable space, consisting of function rooms, meeting rooms and the lobby.
The convention center is 2.5 kilometers from the Davao International Airport, 4-6 kilometers from the domestic and international seaports, and is within close proximity to several hotels, business areas, and tourist destinations.
As the largest privately-owned and managed convention center in southern Philippines, SMX Convention Center Davao aims to meet the increasing demand for leasable space, arising from greater numbers of MICE events in the region.
The SMX Convention Center Davao is the latest addition to SM Hotels and Conventions Corporation's portfolio of convention and exhibit venues, which includes the largest privately-owned convention center in the country, the SMX Convention Center in the Mall of Asia Complex, as well as the Megatrade Hall in Megamall and the Cebu Trade Hall.
A third convention center, in Taguig, is set to open in early 2013. Additional convention centers are the SM group's response to the projected increase in MICE events over the next few years.