Motorcycling's 'Big 4' launch 'Original na Bida' campaign


Posted at Nov 28 2012 03:55 PM | Updated as of Nov 28 2012 11:55 PM

MANILA, Philippines – The motorcycling industry’s “Big 4” are joining hands to spearhead the “Original na Bida” campaign to promote the advantages of using Japanese-branded motorcycles and motorcycle parts.

The Big 4, composed of Honda Philippines, Kawasaki Motors Philippines, Suzuki Philippines, and Yamaha Motor Philippines, said the campaign is part of their commitment to ensure road safety for the motorcyclists.

Through the “Original na Bida” campaign, the Big 4 wanted to educate the riders about the standards for original motorcycles and individual motorcycle parts, compared to cheap counterfeit motorcycle parts.

“Motorcycles and motorcycle parts designed by Honda, Kawasaki, Suzuki, and Yamaha have passed various quality control processes to be labeled safe, reliable, and of high quality,” the group said in a statement.

“A motorcycle rider’s knowledge about safety riding is not surefire help if the motorcycle itself, or some of its parts, is substandard,” they added.

The Big 4, through their extensive research and development departments, tests these motorcycles and motorcycle parts through actual simulations and makes sure that all comply with local motorcycle standards.

The campaign will kick-off on Friday at 10 a.m. at the Mall of Asia, beside the Ice Skating Rink.