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Jollibee bags supply chain award

Posted at | Updated as of 11/21/08 11:09 PM

Fast food giant Jollibee Foods Corp. (JFC) said Friday it bested some of the biggest multinational firms in Asia-Pacific when it won the "FMCG and F&B Supply Chain Excellence Award" in Singapore.

JFC received the award at the annual SCM Logistics Excellence Awards gala event, which gathered the region's supply chain experts.

JFC was recognized for its strategies in "reducing cost, optimizing lead times, collaborating with suppliers and partners, and increasing customer satisfaction and market share."

"We never see the Philippines get recognized in this kind of criteria. This time, we did. JFC is very proud because this is also in recognition of Filipinos’ capability to excel in this field," said JFC vice president for corporate supply chain William Lorenzana Jr.

"The execution of the strategies over the past three years impacted the overall performance of JFC and set the stage for long-term growth plans," he added.

Lorenzana said the group was able to improve its efficiency by automating processes and streamlining tasks and logistics network, among others.

JFC is the country's largest fast food chain operator with 1,490 local and 228 foreign stores in its portfolio as of end-September.