Coca-Cola, IKEA donate millions of dollars to 'Yolanda' relief efforts


Posted at Nov 15 2013 12:25 PM | Updated as of Nov 15 2013 08:32 PM

MANILA, Philippines - More international companies are pledging cash and in-kind donations for victims of the super typhoon "Yolanda" in the Philippines.

Coca-Cola donates $2.5-M

The Coca-Cola Company said it is donating more than $2.5 million in cash and in-kind contributions to support disaster relief and recovery efforts in the Philippines.

"We would like to express our deepest sympathies to those affected by this tragic disaster in the Philippines. Our dedicated associates are on the ground offering assistance, and we are committed to helping the communities rebuild," said Muhtar Kent, Chairman and CEO, The Coca-Cola Company.

Coca-Cola Philippines and bottling partner, Coca-Cola FEMSA Philippines, through The Coca-Cola Foundation Philippines, have already donated water for relief efforts to the Philippine Red Cross, the Armed Forces of the Philippines (AFP) and the Department of Social Welfare and Development (DSWD). By the end of this week, Coca-Cola will have donated 129,000 cases of water to the affected communities, representing an in-kind contribution valued at $590,000.

Coca-Cola Philippines is providing $1 million for additional relief initiatives, community rehabilitation, and to assist small, independent customers with reconstruction.

The Coca-Cola Foundation in Atlanta has contributed $1 million to the American National Red Cross for humanitarian aid to the Philippines.

IKEA extends help through UNICEF

Swedish retail giant IKEA said its foundation has donated more than $2.6 Million to the UNICEF to help children and families affected by the typhoon.

The funds from IKEA Foundation will help UNICEF provide water and sanitation supplies to children and families. Current estimates indicate that four million children could now be affected by the disaster.

Aside from this, the funds will also be used to provide generators and water treatment plants to ensure access to safe drinking water for children and families in affected areas.

200,000 shoes for 'Yolanda' victims

Skechers USA, through its charitable shoe program BOBS from Skechers, will donate more than 200,000 pairs of new shoes to support the children affected by "Yolanda" in the Philippines.

Working with donation partner Soles 4 Souls, nine containers with an estimated 213,000 pairs will be delivered over the first two weeks of December through several established charity organizations.

"We have a strong distribution partner in the Philippines who we have worked with for two decades, and I have heard from numerous members of our SKECHERS team in the U.S. that they have family in the region impacted by this disaster. With thousands of lives lost and more than a half million homeless, we understand the need for assistance - from food and water to protection for their feet. This is why we developed BOBS, and I hope that our shoes will help the thousands of children in need," Michael Greenberg, president of SKECHERS, said.

Designed for women, men and children, BOBS donates new shoes to children in need when consumers purchase BOBS.

Deutsche Post DHL deploys team to PH

Deutsche Post DHL is sending the first members of its Disaster Response Team (DRT) to the central Philippines to help with the on-the-ground airport logistics by setting up a warehouse to help sort relief goods.

The members of the DRT will operate at the regional Mactan Cebu Airport, where a temporary professional warehouse has been prepared. The team will manage the logistics of the inbound relief goods sent via air or sea by the international community and help ensure the quick and constant flow of goods to the people in need.

"We know that in the immediate aftermath of a disaster, regional airport logistics can very often encounter bottlenecks which delay the delivery of life-sustaining relief supplies for victims. Here, we can make a difference with our logistics expertise at a crucial point in the relief effort and help to ensure swift and organized handling of all incoming materials," said Deutsche Post DHL CEO Frank Appel.

The DRT has also provided so-called DHL Speedballs, special bags with basic relief goods that can be dropped from helicopters. At the moment, Philippine airport staff is packing 300 Speedballs a day to be distributed to the affected region.

More from Toyota

Top automaker Toyota Motor has doubled its donation to relief efforts in the Philippines, adding $250,000 donation to the American Red Cross. Toyota had previously announced a pledge of P10 million, which would bring total contributions to nearly $500,000.

Toyota will match employee contributions to the American Red Cross and other non-profits
doing relief and recovery work in the region.

Donations of emergency products, radios

Etón Corporation, a leading creator of high-performance, eco-minded consumer products, said it is donating $140,000 worth of Etón emergency products and safety radios to help aid typhoon victims.

Etón will also donate 25 percent of all online sales placed through November 27 to the relief efforts.

Etón will be working with the San Jose, California-based non-profit group Project PEARLS, an organization that strives to end child poverty in the Philippines through various outreach programs, to help deliver the products.

"The San Francisco Bay Area is home to one of the largest Filipino populations in the United States and as a company based here, we feel personally touched as we have neighbors, co-workers and friends that are personally affected by this tragedy - our thoughts go out to everyone affected by the storm," said Esmail Hozour of Etón Corporation.