ABS-CBN wins 8 Quill awards


Posted at Nov 13 2012 03:53 PM | Updated as of Nov 14 2012 07:36 PM

MANILA, Philippines - ABS-CBN Corporation won 8 awards at the 11th Philippine Quill Awards, making it the 2nd runner-up for company of the year. 

Smart Communications Inc., ABS-CBN’s DZMM.com.ph, and Stratworks Marketing Communications bagged the Top Awards in Communication Management, Communication Skills, and Communication Creative respectively, the highest honor bestowed on division winners in a ceremony on Monday. 

The Philippine Quill Awards is the annual program of the International Association of Business Communicators (IABC) Philippines that recognizes excellent use of communication in the projects and campaigns of the country’s leading corporations and communication agencies. 

Dzmm.com.ph, which bested all entries in the Philippine Quill's communication skills division, also received an Award of Excellence in the electronic and digital communication category for living up to the station's slogan of being the first to deliver news and public service to Filipinos through the world-wide web. 

From 717,476 unique visits in the old website from October 2010 to August 2011, the new dzmm.com.ph hit to more than 3 million unique visitors in the same time period. Page views also jumped more than 100% from 4.9 million views to 9.9 million views. 

DZMM also received an Award of Excellence for its annual fun run for a cause, “Takbo Para sa Karunungan Year 2012.” 

ABS-CBN Regional Network Group (RNG) also won an Award of Excellence for its Choose Philppines campaign that has evolved into an online advocacy for Filipinos to express their love for a better country. Since it went live last April 2011 to Aug 2012, the website’s page views had reached about 2.4 million total page views with 791,272 unique visitors. 

ABS-CBN Corporate Communications won an Award of Excellence for its online competition "Kapamilya Hottie 2012" among its employees to promote healthy living and at the same time increase awareness and drive traffic to its employee intranet site called e-Frequency.  

ABS-CBN Creative Communications Management won an Award of Excellence for the company’s summer station ID "Pinoy Summer Da Best Forever," that highlighted the network’s beliefs and values and affirmed its role as responsible and influential media entity.  The “Pinoy Summer Da Best Forever” generated positive feedback and created a viral hype urging Filipinos to create and upload their own versions of the station ID. 

Lastly, ABS-CBN’s tribute to the Philippine Comedy King, "Salamat, Tito Dolphy," won a Finalist award.  The event marked the first public viewing of the comedy icon’s remains and a necrological service that looked back on his legacy as an entertainer and a Kapamilya. It instantly harnessed the company’s people and resources in just 12 hours and brought together Dolphy’s family, friends, colleagues, and even competing TV networks and media organizations. 

Overall, ABS-CBN is the most awarded TV network in this year’s Philippine Quill Awards with eight awards compared to TV5's three and GMA7's one.

This year’s edition of the Quill Awards, which will be telecast on ANC (SkyCable ch 27) in January. 

De La Salle University’s The Lasallian Facebook Page won the Top Award in 1st Philippine Student Quill Awards.

Smart Communications, meanwhile, won Company of the Year for bagging the most number of excellence awards, followed by the Manila Electric Company as first runner-up, and ABS-CBN Corporation as second runner-up.

Ogilvy Public Relations Manila bested other communications agencies to bring home the Agency of the Year, while Colegio San Juan de Letran bagged the School of the Year award.

ABS-CBNnews.com is the news website of ABS-CBN Corp.