Ayala-owned KPO acquires global research firm


Posted at Nov 11 2009 12:58 PM | Updated as of Nov 11 2009 10:54 PM

MANILA - Ayala-backed knowledge process outsourcing (KPO) firm Integreon has acquired Grail Research, a US-based research and decision support company.

Integreon bought the business from Monitor Group, a global advisory and capital services firm, for an undisclosed sum. At present, Integreon is owned by its management team and LiveIt Investments, Ayala Corp.'s business process outsourcing (BPO) investment arm.

"This acquisition accelerates the expansion of our business intelligence, research, and analytics business with high-end, custom market research," Integreon Chief Executive Officer Liam Brown said in a statement released Wednesday.

“Grail will enable Integreon to further climb the value chain, and will strengthen its position as the leading KPO company,” LiveIt Investments CEO Fred Ayala added.

Grail Research provides insights to companies on how to launch products, build brands, assess opportunities, and evaluate partnership deals, among many others. Some of Grail Research's clients include Microsoft, Estee Lauder, and a majority of the top 10 pharmaceutical companies.

“With the addition of Grail’s capabilities, Integreon can meet the most demanding global research requirements of our investment banking, law firm and corporate clients on an enterprise basis. Grail also expands our global delivery and service capability to South Africa and China, which are strategic markets for Integreon,”said Erik Tabuena, President of Integreon Managed Solutions (Philippines) Inc.

For his part, Grail Research Founder and CEO Colin Gounden said his company is expected to strengthen Integreon's position as the next-generation research and analytics firm. Gounden has now joined Integreon as its chief marketing officer.

“I’m genuinely excited about the growth opportunities that Integreon provides," he said.

Meanwhile, Monitor Group said it has also signed a 5-year contract to buy research services from Integreon. "As a continuing customer of Grail, we look forward to benefitting from the growth in capabilities that Grail’s new owner, Integreon, will help drive,” said Steve Jennings, co-Managing Partner of Monitor Group.