MANILA, Philippines - Cebu Pacific was named the 2nd most "Socially Devoted Brand" in the airline industry category by Socialbakers, a leading social media analytics company.
Cebu Pacific ranked second only to KLM Royal Dutch Airlines, and was followed by Alitalia in the list of top socially devoted airlines.
In its blog, Socialbakers noted Cebu Pacific had a 85.46% response rate on its Facebook page.
The brands were assessed by the Socialbakers Analytics engine, taking into account all pages in Socialbaker’s top Facebook charts worldwide. Among the factors measured were fan engagement, response rates on wall posts and average response times.
"This recognition fuels our drive to further engage our passengers online, especially when it comes to seat sales, inquiries, weather updates, product innovations and new routes and destinations. We remain committed to bringing the latest news from CEB right to our guests’ mobile phones or computers, for their utmost convenience," said CEB VP for Marketing and Distribution Candice Iyog.
The Gokongwei-led budget airline's Facebook page currently has 700,000 fans, while its Twitter account has over 417,000 followers.