Philippines to drive IBM's growth

by Kathleen A. Martin,

Posted at Nov 01 2012 01:28 PM | Updated as of Nov 01 2012 09:28 PM

MANILA, Philippines - The Philippines has been declared as one of global PC giant IBM's growth drivers en route its 2015 goals because of the Filipinos' rich set of skills.

"What we have in this country is very unique," Mariels Almeda-Winhoffer, president and country manager for IBM Philippines, said in an interview with Inside Business' Coco Alcuaz on Wednesday.

Winhoffer stressed IBM's BPO center in the country provides support to 65 global brands and the local unit also boasts of highly-skilled IT employees.

"We have one of the largest BPO centers here that supports all our global brands ... It's not a call center. We do their (global brands') supply chain, finance and accounting, and also IT services," Winhoffer said.

"Recently, the Philippines has also been declared as destination for Level 2 and Level 3 support for software. That's a huge recognition for the Filipinos to be extremely valuable in providing very deep technical skills," she added.

Apart from such, IBM Philippines also has an innovation center and a research and development center, Winhoffer said.

Moreover, the local unit will be hiring Filipino nurses for the firm's integrated health services providing support for clients in North America.

The global firm IBM is aiming to increase its earnings per share to $20 by 2015 and is banking on its 20 identified markets to mainly drive the growth.

These markets are those that IBM will be focusing on and heavily investing in, Winhoffer shared, and the Philippines has been declared as one of them.