Ayala named official distributor of Volkswagen in PH


Posted at Oct 24 2012 09:30 AM | Updated as of Oct 25 2012 05:07 PM

MANILA, Philippines (UPDATE) - A subsidiary of Ayala Corp. has been appointed as Philippine distributor of Volkswagen vehicles.

Volkswagen AG, Europe's largest carmaker, on Wednesday announced the appointment of Ayala Automotive Holdings Corporation as the Philippine distributor for Volkswagen passenger vehicles. 

"We are very excited to bring Volkswagen’s technology and engineering expertise to the Philippine market. This partnership will no doubt enhance our current portfolio of auto brands given the dominant position of Volkswagen in the global automotive market. This will allow us to offer a much wider range of passenger vehicles in the local market, which will reinforce further Ayala’s strong presence in the local automotive industry," Ayala Corp. president & COO Fernando Zobel de Ayala said in a statement. 

For his part, Weiming Soh, president, Commercial Operations, Greater China/ASEAN of Volkswagen AG, said: "Building on the Ayala Group’s excellent reputation and market knowledge, we are excited about offering consumers in the Philippines Volkswagen’s outstanding line-up of vehicles and providing them with an unparalleled level of sales and service experience. As an important part of Volkswagen’s ASEAN growth strategy, we, jointly with the Ayala Group, plan to rapidly and robustly establish the brand Volkswagen in the Philippines, contributing to our vision to become the world’s number one car manufacturer by 2018."

There is no date yet when actual operations will begin. 

Volkswagen was distributed in the Philippines through the Guevara family in the late '60s to late '70s. The next distributor was Auto Prominence Corporation.

Ayala Automotive has interests in Honda Cars Philippines and in Isuzu Philippines Corp. The company's dealerships - Honda Cars Makati, Inc., and Isuzu Automotive Dealership, Inc. - account for 51% of sales of the Honda network in the Philippines and 31% of total Isuzu sales.