MANILA, Philippines - Coconut water continues to gain popularity in the US, Europe and around Asia.
The Philippine Coconut Authority reported an 81% jump in the volume of coconut water exports in the first half of the year to 10.249 million liters from 5.662 million liters in 2011.
This resulted in a 100% jump in earnings to $11.8 million in the first six months of the year, from the previous year’s $5.57 million.
The PCA attributed the strong growth of coconut water exports to higher exports to traditional markets and growing consumption in new markets in Europe and Asia.
"Local consumption is also gaining ground, fueled by coconut water’s increased popularity as a health drink in the west. The healthy trend has likewise gained traction in the country, making coconut water a more fashionable health drink. Coconut water is consumed locally through markets or street vendors, or in packaged plastic, both of which have limited shelf life," Beverly Po, Product Manager, Pepsi Cola Products Philippines Inc., said.
Pepsi recently launched Tropicana Coco Quench, the first locally produced and distributed coconut water drink in Tetra Pak packages with up to 8 months in shelf life.
"We launched Tropicana Coco Quench as a response to increasing demand for healthy yet convenient products. By keeping the taste, freshness, and nutrients of coconut water intact, we provide consumers with a true alternative to getting your coconut water from the wet market," she said.