First Life's Coyiuto is 'more than just an insurance guy'

Jan Yumul, ABS-CBN News

Posted at Sep 28 2016 10:00 PM

MANILA - Peter Coyiuto, the founder and CEO of First Life Financial Company Inc., is able to sell not only insurance, but jokes in the presence of high-profile guests and dignitaries.

In his exclusive chat with ANC's "The Boss," the 61-year-old Coyiuto fondly spoke of his family, which he said defines who he is as a person. He is "more than just an insurance guy," as a daughter of his put it.

"Who you are is for your community, your staff…for the entire Philippines," said Coyiuto. 

"The beauty about where I am right now and what I’m doing is not something I would do when I retire," he added.

Partnered with his view on leadership, is a piece of giveaway when it comes to choosing policies for one’s family.

“Once you issue a life policy, it’s supposed to be ‘til death do us part. And for life policy in the insurance industry, we answer three certainties of life, which will never go obsolete,” Coyiuto said.

“It’s either you live too long, which is happening right now as per capita income rises, you have a validity of medical facilities, and the other one, you die too soon or you get disabled,” he added.

"With the policies in force, it helps the family."

Watch the full interview with Peter Coyiuto on ANC's "The Boss" at 7:30 p.m., Wednesday. Hit us up on social media by using #TheBossANC.

Catch the replay on Wednesdays at 11:30 p.m.; Thursday at 4 a.m. and 1:30 p.m.; Friday at 11:30 a.m.; Saturday at 4:30 a.m. and 4 p.m.; and Sunday at 9:30 pm.