MANILA, Philippines – Ogilvy & Mather on Wednesday announced Peachy Pacquing has been promoted to CEO of Ogilvy & Mather in the Philippines.
Pacquing, who worked with O&M for 11 years, will have the overall responsibility for the agency and lead the development of a 3-year plan.
“I am very pleased that Peachy has accepted the challenge. During her career she has proven herself to be a collaborator, a business builder, a brand expert and in the new digital age – a leader beyond compare,” said David Mayo, Ogilvy & Mather ASEAN president and interim CEO Ogilvy & Mather Philippines.
For her part, Pacquing said: "I am looking forward to setting the course for this agency in Manila for the next three years. My appointment is the first in what I hope will be a series of moves that will put us ahead of the competition and connect us more closely with the emergent new Philippine consumer."
Leticia Matias was also promoted to Chief Operating Officer, while Elly Puyat was named OgilvyOne Managing Director and Chief Digital Officer, Ogilvy & Mather Philippines.