MANILA, Philippines - IABC Philippines will honor 13 transformational business and organizational leaders at the Communication Excellence in Organizations or CEO EXCEL Awards Night on Thursday (September 4) at the Grand Ballroom, Intercontinental Manila, Makati City.
The highest individual award given by the International Association of Business Communicators (IABC) Philippines, the CEO EXCEL recognizes top leaders who masterfully and effectively champion the use of excellent communication as a business strategy to achieve organization targets, establish esprit de corps among internal audiences, build relationships of trust, resolve crisis and uphold the organization’s reputation.
This year’s theme is business transformation and keeping up with the changing world via excellent communication.
"With the world becoming more immediate and more demanding, forcing us to adapt, evolve, and reinvent ourselves, this night will reveal who leads us today at the different fronts of our society’s organizations and industries,” said Joe Zaldarriaga, IABC Philippines vice president and chair of the CEO EXCEL Awards 2014.
Sen. Grace Poe, in her speech during the General Membership Assembly of the IABC Philippines, cited the importance of effective communication in achieving business success.
“The ability to communicate effectively is one of the most indispensable ingredients to success in today’s highly-competitive and fast-changing world. It is often said that 80% of all the problems experienced in an organization is due to poor communication. This is because poor communication leads to discord and incoherence in an organization, which in turn results in poor corporate performance,” said Poe.