MANILA, Philippines - Socialite and hotel heiress Paris Hilton has partnered with Century Properties to design the central amenity of its Azure Urban Resort Residences in Manila.
Besides becoming the firm’s official ambassador for the project, Hilton will also design the concept for the Azure Beach Clubhouse.
Azure Residences is a six-hectare residential development with a resort-inspired theme. It boasts of a sizeable man-made beach.
"Her unparalleled style that made her a successful businesswoman and a style icon, as well as her zest for living the good life are the qualities that we would like to incorporate into our vacation-inspired residential property," Century Properties Chief Operating Officer Mr. John Victor R. Antonio said in a statement.
The socialite, who appears in a reality show entitled “The World According to Paris,” arrived Sunday night in Manila to mix business and pleasure.
Robbie Antonio, managing director of Century Properties, added: "We chose Ms. Paris Hilton because of her exposure to travel and her predisposition to many aspects of design - from fashion, beauty, lifestyle to world-class service. Deciding to work with her was the logical choice as we found no other personality more suited to embody the upscale fashionable beachgoer."
Hilton, for her part, said: "I look forward to working with Century Properties and feel confident they will develop an amazing and aspirational destination in Azure Urban Resort Residences. I will personally help design The Azure Beach Club, creating a unique and special place that will bring happiness to many people. I'm excited for people to experience it."