How Pinay single mom got rich from whitening soap

by Jon Carlos Rodriguez,

Posted at Aug 02 2014 10:39 AM | Updated as of Aug 04 2014 05:47 PM

MANILA, Philippines – The woman behind whitening soap Mestiza had to go through many obstacles before she found peace, happiness and success.

Beth Bacani, the founder of Mestiza Skin Whitening Soap, said she married at a young age thinking she had found her true love.

Bacani, who was not born to a rich family, married a man who she felt could provide for her and support her needs.

“Sinasabi ko sa kanya gusto kong umunlad, gusto ko umalis sa pamilya ko. Pero mahal ko siya so nagtanan kami,” she said on “My Puhunan.”

Mestiza owner Beth Bacani. Photo from My Puhunan Facebook page

Using cash gifts from their wedding, Bacani and her then husband started a rice business. They also ventured into taxi service, garments, and food business.

At 32, Bacani became a millionaire.

But despite their success, the relationship between Bacani and her husband began to turn sour, and their marriage was marred with arguments and disagreements.

Bacani said she had suspicions then that her husband was cheating on her, and she was proven right one night when she caught him with another woman in a sauna.

Bacani stuck with her husband despite the incident, until she eventually found out after their 25th wedding anniversary that he has other children with another woman.

“Umiyak ako, hindi ako nagalit sa Diyos, kasi pinili ko mag-asawa ng maaga eh. Pinili ko itong lalaking ito,” she said.

When they separated, Bacani suffered depression and faced many nights crying herself to sleep.

“Noong na-annul kami, ang tanong ko sa Diyos, ‘What’s next?” she said.

Her new inspiration that would eventually heal her broken heart came in the form of a new business venture involving the production of whitening soap.

Bacani focused on growing the business and supporting her children, who also helped in selling bars of soap everyday.

Mestiza’s whitening and healing soaps managed to grow and become popular among Filipino consumers despite not having endorsers, billboards, or TV ads.

Mestiza Whitening Soap. Photo from My Puhunan Facebook page

Bacani believes that her success comes from her products’ affordability and the efficacy of their all-natural ingredients.

Mestiza uses five major ingredients with five different benefits to make the soap effective: carrot, which contains vitamin A that reduces wrinkles and fine lines; papaya, providing skin whitening and moisturizing treatment; banana, which treats various skin problems; calamansi, which contains vitamin C that is valued for its skin toning properties; and virgin coconut oil, which prevents molds, bacteria and skin viruses.

Virgin coconut oil also helps fight skin aging and other skin imperfections.

From selling only a few bars of soap a day, Bacani now earns millions of pesos every month with a factory that makes 75,000 bars of soap a day.

“Ang pangarap ko sa lahat ng babaeng nahihiwalay, mahalin niyo ang sarili niyo. Kapit kayo sa Diyos. No one will be a loser if you are with God. Ibalik niyo ang inspiration niyo,” she said.