Tapping 'big data analytics' to boost business

ABS-CBN News

Posted at Jul 31 2017 08:06 PM | Updated as of Jul 31 2017 08:10 PM

'Big data analytics' can help companies looking to increase revenues while also reducing costs.    

Erika Legara, Program Director of the Data Science Program at the Asian Institute of Management explains "big data analytics" is a tool to uncover trends and patterns about how to best optimize your business.

But she adds it's not just the business sector that can benefit from this science, but the government as well.