MANILA, Philippines – Gokongwei-owned Cebu Pacific posted higher passenger volume in the first half of the year amid its aggressive marketing efforts and route expansion.
The budget airline serviced 8.1 million passengers in the first half of 2014, up 7.6 percent or around 560,000 more passengers compared to the 7.5 million passengers it booked in the same period in 2013.
Cebu Pacific vice president for corporate affairs Jorenz Tanada said the increase was a result of seat sales offered in several periods throughout the year and network expansion.
"Cebu Pacific attributes its passenger growth to the increased presence in key markets, strategic seat sales, and continuous network expansion," he said.
From January to June, Cebu Pacific’s seat capacity increased by 7.2 percent to 9.39 million passengers from 8.76 million as its fleet increased to 50 aircraft from 43.
In May, the airline booked double-digit growth in passenger volume, but growth slowed down to 9.5 percent to 1.31 million in June this year from 1.2 million in the same month last year.
The low cost carrier and unit Tiger Airways Philippines are aiming to fly 17 million passengers this year.
Cebu Pacific serves 60 domestic routes and 34 international routes with 2,231 weekly flights.