What to expect from Philippines' biggest car show

by Jon Carlos Rodriguez, ABS-CBNnews.com

Posted at Jul 12 2014 03:04 PM | Updated as of Jul 14 2014 06:31 PM

Scenes from the Philippine International Motor Show (PIMS) in 2013.

MANILA, Philippines – Sixteen of the top automotive brands in the world will be showcasing new models and concept cars in the country’s biggest car show to be held in September.

The 5th Philippine International Motor Show (PIMS), organized by Chamber of Automotive Manufacturers of the Philippines (CAMPI), will feature motoring manufacturers and distributors in the country.

Participating brands are also set to introduce latest vehicles and cutting-edge technologies including concept engines and hybrid cars.

The 16 CAMPI members participating are BAIC, BMW, Daewoo, Honda, Isuzu, JMC, Kia, Lexus, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Peugeot, Suzuki, Toyota, and Volkswagen.

“Expect a bigger motor show this time. There are 16 top automotive brands joining us. I think this is the largest so far for assemblers and distributors. We promise to bring this to a different level,” CAMPI president Rommel Gutierrez said in a press conference on Thursday.

The public will also be allowed to test drive some of the vehicles on display.

A retrospective exhibit, “Progress in Motion: The Evolution of Philippine Automotive Industry,” will also highlight 12 iconic cars that represent six decades of automotive trends in the country.

Mazda Miata

These include a classic Mercedes Benz and a Volkswagen Beetle from the 1950’s and 1960’s, Toyota Sprinter from the 1970’s, the Mitsubishi Lancer Box Type from the 80’s, the Mazda Miata, Kia Pride, Honda Civic Hatchback, BMW 3 Series, Peugeot 205GT, and Isuzu Hi-Lander from the 90’s up to the more modern Suzuki Swift and Nissan 370z that represent the millennial decade.

According to CAMPI chairman Jose Alvarez, the motor show “is the perfect platform to champion the successes of the industry and the country.

"It offers unique motoring experience that will excite and entertain the public," he added.

The motor show will be held from September 18 to 21, 2014 at the World Trade Center in Pasay City.

Gutierrez said the group is open to hosting the future motor shows outside Metro Manila.

CAMPI has increased this year's sales forecast to 250,000 units, up 9 percent from the 230,000 target it set in January due to rising demand and improving purchasing power of the Philippine market.

In 2013, auto brands under CAMPI sold an estimated 208,000 units, the first time that the 200,000-mark in total vehicles sales was breached.

CAMPI registered its highest monthly sales of more than 19,000 units in June, compared to the 14,000 units sold in the same month last year.