MANILA, Philippines - Cebu Pacific on Tuesday said it is banning shark fin cargo from its flights.
In a statement, Cebu Pacific said the airline is no longer accepting carriage of shark fin on its flights. The policy is being implemented immediately across the airline's stations.
The budget carrier is also banning shark's fin soup from its inflight menu, as well as its corporate events.
"Cebu Pacific values biodiversity and marine life sustainability. We are banning shark fin carriage effective immediately as we learned that unsustainable shark fishing and our carriage of shark fin is not aligned with CEB’s position on sustainable development," said Atty. Jorenz Tanada, CEB VP for Corporate Affairs.
Cebu Pacific has been working closely with the World Wide Fund for Nature (WWF) on various environmental concerns.
WWF-Philippines Vice-chair and CEO Jose Ma. Lorenzo Tan welcomed Cebu Pacific's decision to ban shark fin cargo.
"Cebu Pacific's decision to make this new counterpart gesture in support of the conservation of Philippine sharks will most certainly help disrupt the transport chains that fuel this highly destructive trade. WWF lauds this decision as a manifestation of Cebu Pacific's continuing commitment to conserve marine biodiversity and promote sustainable fisheries, here in the Philippines. As we face a climate-defined future, it is the right thing to do," Tan said.
WWF estimates 73 million sharks are killed yearly for their fins and flesh.
Cebu Pacific joins a growing list of airlines that have halted shipments of shark fin and shark-related products from unsustainable and unverified sources.
Hong Kong's Cathay Pacific was the first to ban shark fin carriage in 2012. Hong Kong is the world's biggest market for shark fin.
In Hong Kong, some restaurants, hotels and even the government banned shark fin soup from its menus.