Grace Poe swears in new officers of IABC

By Willard Cheng, ABS-CBN News

Posted at Jun 27 2014 02:27 PM | Updated as of Jun 27 2014 10:27 PM

MANILA – Senator Grace Poe administered the oath of the new set of the board of trustees of the International Association of Business Communicators (IABC) Philippines Friday.

Kane Errol Choa of ABS-CBN's Integrated Corporate Communications leads the new set of officers as president.

In her speech, Poe underscored the importance of effective communication in the face of media convergence and the need to tap both the traditional and social media in articulating goals.

She also laid down three priority measures that she would continue to push for: the freedom of information bill, the Sustansya sa Batang Pilipino bill providing for a feeding program to help students meet their nutritional needs, and a bill on film tourism to promote the country as a shooting destination and help promote tourism and generate jobs. is the news website of ABS-CBN Corp.