MANILA, Philippines – The Department of Budget and Management (DBM) has released P554.4 million in tourism campaign funds to boost efforts in showcasing the country's products, landmark destinations, and services.
Budget Secretary Butch Abad said the fund will support the marketing and promotional activities of the Tourism Promotions Board (TPB), which include organizing trade and consumer fairs, exhibitions and multimedia campaigns.
"We're already seeing more foreign tourists flocking to the country, and the local tourism industry is now at its most vibrant. This latest release supports our efforts to bring more visitors into the country. While broadening the government’s tourism campaign will certainly be a major component in our marketing efforts, the fact that the country has so many to offer to both our domestic and foreign tourists is a definite advantage," Abad said in a statement.
"Further improving our growing tourism industry will help create more business opportunities and generate more jobs in tourism-oriented communities. This will in turn complement our other efforts in pursuing our bigger goals of economic expansion and inclusive growth," he added.
Bulk of the funds will be used to cover TPB’s first quarter operations while P125 million will be used for its second quarter funding needs.
The government is looking to boost tourism arrivals to 10 million tourists by 2016.
In 2013, tourist arrivals registered at 4.7 million, 300,000 short of government's target of 5 million.