MANILA, Philippines - Globe said the number of customers using mobile data has more than doubled in the last six months, helped by the telco's free Facebook offer.
In a statement, Globe president and CEO Ernest Cu said the steady increase in mobile browsing adoption to boost prospects for the telco's mobile data business in the second half of the year.
"Growth in mobile data has been astounding and we see a tremendous amount of data stimulation due to the rise of smartphone usage among our mobile customers. We continue to reap the gains of our network transformation with a more pervasive 3G and 4G network that helps drive mobile browsing adoption among our customers," Globe President and CEO Ernest Cu said.
Cu noted the number of Globe customers using mobile data more than doubled over the last 6 months. There is a growing number of smartphone users, which now account for 25 percent of Globe's mobile subscriber base of nearly 41 million.
Globe offered free access to Facebook for six months until April 2014, helped introduce many Filipino smartphone users to mobile browsing.
Last April, Globe also entered into an exclusive partnership with Spotify, a music streaming service, to give subscribers free all-day music experience on mobile through new data plans.
Globe also has an ongoing partnership with Viber.