MANILA - The Philippines’s Internet penetration rate nearly doubled in the past four years on the back of the rapid rise in the number of mobile Internet users, according to the latest Nielsen Pinoy Netizen report released on Tuesday.
The Nielsen Pinoy Netizen report stated that the country’s Internet penetration almost doubled in the past four years to 52 percent in 2014, from 27 percent in 2010.
The report is a quarterly survey that’s done face to face using a structured questionnaire. It is conducted among males and females, aged 10+ across all socioeconomic classes and has a quarterly sample size of 2,500 per quarter, rolling up to 10,000 after fourth quarters.
“As mobile penetration rises and getting online becomes easier than ever, consumers are staying online for increasing lengths of time,” said Stuart Jamieson, managing director of Nielsen Philippines.
“As such, connected devices are providing exciting opportunities for brands to connect with consumers, and in the coming years organizations need to understand and leverage this behavioral shift to help strengthen their engagement with their customers,” he added.
Nielsen said Filipinos prefer using mobile device than a desktop computer. Notably, the use of desktop computers to access the Internet showed a significant decline to 35 percent in the first quarter of 2014 from 63 percent in the last quarter of 2012.
The report stated the use of mobile phones to access the Internet is now equal to desktops, around 35 percent. While desktop use was on the decline, the use of laptop to access the Internet remained the most commonly used device to access the Internet at 41 percent.
Nielsen added that among home Internet users, almost six in 10, or 58 percent, are online daily in the first quarter of 2014, against 23 percent in the fourth quarter of 2013.
The report also stated that around 33 percent said they spent more than two hours a day online, compared to the previous quarter’s proportions of 28 percent on weekdays and 26 percent on weekends.
“Filipinos are demanding fast, convenient and on-the-go access to the Internet,” Jamieson said. “Mobile devices are effectively addressing this demand, and as a result, Web users are migrating away from traditional PCs to connected devices as a means of accessing information online.”
The report also stated that around 95 percent of netizens visited social- networking sites, while 44 percent played online games.
Over 30 percent of Filipinos spend time online to upload files (39 percent); join chat rooms and online discussions (38 percent); check their e-mails (37 percent); and download files (36 percent).
Around 20 percent of Filipino netizens watched videos; around 19 percent conduct academic studies and research; some 16 percent use instant messaging; and some 8 percent watched TV programs on the Internet.