Emperador is world's biggest-selling brandy product - report


Posted at Jun 23 2014 05:47 PM | Updated as of Jun 24 2014 01:47 AM

MANILA, Philippines - Emperador was hailed as the "world's brandy giant" in the recently published The Millionaire's Club of UK-based Drinks International.

The Millionaire's Club is considered the definitive ranking of the world's million-case spirits brands.

Emperador said it sold 33 million cases last year, which was 3.5 times more than the second-largest selling brandy product in the world, according to the list.

Emperador, which is buying Scottish whisky company Whyte & Mackay, was also cited as a "growing force" in the global spirits industry.

Emperador made a cash offer to buy Whyte & Mackay and its subsidiaries for 430 million pounds ($729 million). Whyte & Mackay is the world's fifth-largest maker of Scotch whisky with annual production capacity of 50 million liters.

"I am very excited about Whyte and Mackay and the opportunities it opens up for Emperador. It is the fifth largest Scotch whisky company in the world, selling its products in 50 countries worldwide, including the UK, the rest of Europe and Asia. We can develop and sell Emperador brandy to some of these foreign markets," Andrew Tan, Emperador chairman, said in a statement.

Tan also noted there is opportunity to bring Whyte and Mackay's brands to the Philippines and Asia, as well.