Smart to revive P1 plan promo

By Lenie Lectura, BusinessMirror

Posted at Jun 08 2012 09:16 AM | Updated as of Jun 08 2012 05:16 PM

MANILA, Philippines - In a bid to sign up more postpaid subscribers, Smart Communications Inc. said Monday it will revive its Piso Sale promo which allows customers to buy amazing plan-bundled smartphones for only one peso.

“We are reviving our hugely successful Piso Sale promo. Among the gadgets to be placed on piso sale is the Netphone 501 bundled with the Unli Plan 599. We will be coming out with more details soon,” said postpaid marketing head Kathryn Carag.

Carag said mobile phone users can look forward to more exciting postpaid developments as Smart will continue to expand the lineup of services under its All-In plans.

The cellular firm, in a statement, said it has sustained its growth momentum in the postpaid business, recording a 43 percent year-on-year expansion in postpaid subscriber base in the first quarter, the fastest growth among mobile telcos during the period.

Smart and Sun Cellular, the other wireless brand of the Philippine Long Distance Telephone Co. (PLDT) Group, have now cemented their status as top providers in mobile postpaid with a total of 2.04 million subscribers as of end-March.

The growth in Smart’s postpaid subscriber base, as well as the 13-percent increase in postpaid revenue, was fueled by the success of its Netphone, Unli, and All-In plans, Smart said.

“Of course, aside from having gadgets and plans that fulfill the different needs of our subscribers, Smart is offering the most reliable SMS, voice, and mobile Internet services in the country. Our sophisticated network has been the best incentive for mobile phone users to avail themselves of our postpaid and prepaid services,” she added.

Among Smart Postpaid’s growth drivers are the Unli Plan 599 and Netphone Plan 349, which come with a free handset. The former provides unlimited calls and texts to any Smart or Talk ’N Text number, while the latter provides unlimited texts and unli social stream where subscribers can check their Facebook and Twitter accounts from one application.

“Mobile phone users find Smart’s Unli plans more practical than similar unlimited text and call offerings because Smart has the largest prepaid and postpaid subscriber base in the country—a total of 50.5 million as of end-March. This means that Smart Unli plan holders can text and call more mobile phone users as often as they want,” Carag said.

She said Smart will continue offering the blockbuster Netphone Plan 349 which now comes with a Samsung Galaxy Pocket Netphone edition. What makes the Netphone different from other handsets is the Smartnet platform which was developed by Smart. It is has a suite of applications that allows Netphone users to chat, check their social feeds without switching apps, and post online updates for free.

Also boosting Smart’s postpaid performance are the All-In plans which let subscribers select their free handset and customize the services they receive. For instance, Social media addicts under All-In Plan 1800 may choose to spend P1,000 of the plan on unlimited mobile Internet and allocate the remaining P800 to specific call and text packages.