RLC starts Greenhills project

By Armin A. Amio, BusinessMirror

Posted at May 27 2014 07:27 AM | Updated as of May 27 2014 03:27 PM

MANILA - Property developer Robinsons Land Corp. (RLC) is developing a condominium/hotel project in one of the most coveted addresses in Metro Manila.

Chimes Greenhills, situated on Annapolis Street in San Juan, is a 40-story mixed-use condotel development targeting the mid-income market.

“Affordability is the key component of Robinsons Communities. We offer attractive payment schemes and always indicate the entry level. Moreover, our condominium developments are located along the prime peripheries of the business districts or prime suburban areas,” said Mybelle V. Aragon-GoBio, RLC senior vice president. Chimes is RLC’s first project in the Greenhills area, known to many as a shopping, dining and entertainment destination.

The 372-unit project is near the business and commercial centers in Quezon City, Makati and Bonifacio Global City via Edsa and other main thoroughfares. It is also accessible to world-class health facilities, such as Cardinal Santos Medical Center, Medical City and Belo Medical Center and a host of exclusive schools and universities.

Aragon-GoBio says a substantial amount is needed to purchase a condominium in a Greenhills development. “The current prices would be prohibitive for one who wishes to live in Greenhills. Chimes is the most affordable development in that that kind of neighborhood. Our unit offerings are sized differently from other developments there.” A Chimes Greenhills unit costs from P2.1 million with a monthly amortization of P11,000 for a 21.7-square-meter studio to P5.1 million for a two-bedroom 48.9-sq-m unit.

“Other Greenhills developers are tapping the A class. We are addressing a market untapped in the area” the upper-middle and middle-income groups. Our major competitors provide larger units while some have no studios. We have focused on efficient planning, allowing us to offer right-sized units at affordable prices says Teddy Bernas, senior director for business development of Robinsons Communities.

The area is also identified as a “lucky” spot, especially among the Filipino-Chinese. The developers point out that the powerful energy on the site Annapolis Street is significant for its inhabitants. After studying the site and the architectural plans, the feng shui master recommended the use of the name “Chimes,” inspired by the wind chimes, that not only promote zen and well-being but also attract happiness and luck.

Architects Jonathan Gan and Conrad Erfe designed the project to harness the good chi. They chose the rods of the wind chimes as the prevailing motif in the architecture. The streamlined façade will be interspersed with glass and natural stone, accentuated with chime bars for good fortune.

Five floors of the development will feature a Summit Hotel with 105 rooms, a brand under the RLC hotel group. “Summit Hotel would definitely lend further prestige to our residential building,” added Aragon-GoBio.

While both the hotel and the residences will share an entrance hall, they will have separate grand lobbies. The Chimes Greenhills lobby will be decked with a statement chandelier of droplights resembling wind chimes.

Bernas said Chimes Greenhills will “offer units that feature premium finishes, at par with higher-priced units, such as homogenous tile flooring, bedroom closets, granite counters, quality fixtures, overhead cabinets, range hoods and burner cook tops.”

Ferdinand Adriano, head of Sales of Robinsons Communities, pointed out that Chimes Greenhills’s extra edge is the low density per floor, providing future residents more privacy. There are 18 units per floor in the low zone while there are 10 units per floor in the high zone.