MANILA, Philippines - Four top officials of Air Philippines Corp., which operates budget carrier Airphil Express, have transferred to rival Zest Airways Inc.
Alfredo Herrera, former Airphil senior vice president for sales and marketing, is now Zest Air's chief marketing and sales officer.
Other Airphil executives who have moved to Zest Air are Brian Hogan as executive adviser; Steve Allen as chief commercial adviser; and Rick Laig as chief financial officer. The officials held the same post when they were still with Airphil.
Herrera said another Airphil executive is soon expected to transfer to Zest Air, which is owned by businessman Alfredo Yao.
Airphil Express is the low-cost airline of Philippine Airlines (PAL), which is now under the management of new president Ramon Ang. Iñigo Zobel has recently been appointed as Air Philippines president.
Zest Air is hoping to boost its profile with the entry of new officials.
"We will spread the wings of Zest Air very soon. We are gearing up to be a better airline. Exciting things will be announced," said Herrera.
Zest Air recently launched its first direct flights from Manila to Jinjiang and Quanzhou in China.
"The fruits of our hard work to operate Zest Air's first direct international flight from Manila are now finally ready for the harvest," Yao said in a statement.
Zest Air is also set to launch its direct flight to Shanghai on June 22 using an Airbus A320.
More direct international flights from Manila are scheduled this year-Kuala Lumpur, Malaysia; Shanghai, China; and Seoul, Korea. It will also resume its flights to Hong Kong and will open a new Singapore route.
Zest Air currently has flights to Seoul and Busan in South Korea, Shanghai and Beijing in China and Taipei, Taiwan from the Kalibo or Cebu international airports.