Exec claims PH still ‘Nokia country’

By Lenie Lectura, BusinessMirror

Posted at May 21 2012 07:44 AM | Updated as of May 21 2012 08:30 PM

MANILA, Philippines - Amid global reports that South Korean electronics company Samsung has overtaken Nokia as the world’s largest seller of mobile handsets, the Philippines remains a Nokia country, said General Manager and Head of Sales Dharmesh Goshalia.

“The Philippine market is a very strong Nokia market. It still is a Nokia country. Nokia is in the hearts and minds of Filipinos,” he told reporters at the grand launch of Nokia Lumia 610 on Friday night.

Nokia recently launched the Lumia 800 and Lumia 710. These are Finnish company’s latest smartphone device that runs on the Windows platform. By next month, it is set to launch the Lumia 900.

“This is one of the reasons why we brought different Lumia products. We want to address the different price segments and we believe that each of the products fits all brackets,” said Goshalia.

In the Philippines Nokia has long carried the title as the most popular and preferred handset despite the growing popularity of Samsung, BlackBerry and iPhone devices.

When asked how confident the Lumia products will boost Nokia’s standing in the Philippines

Goshalia said, “We would say that the products we are launching now are the right products needed in this market. The range of smartphone that we are bringing into this market covers all segments of the smartphone from the entry level all the way to the top.”

Earlier, Globe Telecom Inc. launched the Nokia Lumia 800, boasting a 16GB memory+5GB in SkyDrive, 3.7-inch AMOLED Corning Gorilla Glass clear black display and an 8-megapixel auto-focus camera with HD-video recording capability and Carl Zeiss lens.

Globe subscribers can avail themselves of the Nokia Lumia 800 for P1,499 a month, complete with unlimited mobile browsing and call and text freebies that can be changed monthly. The Nokia Lumia 800 is also offered at minimum cashout for lower plans.

Smart Communications also beefed up its portfolio of smartphone offerings by introducing the Nokia Lumia 710.

The cellular firm is offering this at an amortized and discounted price of only P450 a month for 24 months, with a limited edition Plan 1000.

The Nokia official said that takeup of Lumia models in the Philippines is “really good.”

“I would that if I look at the anticipation in the Philippine market, the anticipation is growing day by day. This is something that consumers are anticipating. There are a lot of pre-orders,” he said.

Goshalia refused to reveal Nokia’s market share in the country. He believes that Nokia is on the right track addressing the varying needs of consumers.

?The anticipation is there. We are addressing the market with the right products and we are going to put [products] where the market needs them.”