How Filipino mall habits are changing, according to SM


Posted at May 17 2017 10:32 AM | Updated as of May 17 2017 11:26 AM

MANILA – More Filipinos are going to the malls to socialize on top of their shopping, the country’s biggest mall operator said Wednesday.

People who go to malls for food and beverage contribute 25 to 30 percent of sales, compared to 5 percent in 2004, SM Supermalls senior vice president Steven Tan said.

“We are making our malls more of lifestyle centers. You have lot of cafés restaurants,” Tan said, adding some retailers have incorporated cafes into their spaces.

Same store sales in the Visayas and Mindanao are growing in “double digits,” compared to 6 to 7 percent in Metro Manila, he said.

SM Supermalls plans to open 5 new malls this year and 10 more next year, Tan said. The most recent was SM CDO Downtown Premier in Cagayan de Oro City.