MANILA, Philippines – Nippon Paint will be investing P100 million into its Philippine arm, Nippon Paint (Coatings) Philippines, to rake in more sales in the next three years.
Nippon Paint Malaysia Group, the owner of Nippon Paint (Coatings) Philippines, is targeting P1.5 billion in sales turnover by 2017.
As part of its expansion strategy in the country, Nippon Paint (Coatings) Philippines will deploy its Nippon Colour Creations tinting machines to be housed in paint centers and modern trade outlets nationwide.
“Worrying of being told that their preferred color is not available or in stock is now a thing of the past with Nippon Paint Colour Creations tinting machines. In fact, with over 10,000 paint formulations in our library, Filipinos will soon be spoilt for choice,” said Nippon Paint Malaysia Group managing director Yaw Seng Heng.
Nippon Paint (Coatings) Philippines will also bring in new products to the Filipino market, including coating solutions for roofs, floors and walls through its Total Coating Solutions, and special effect paint through its Trend Beyond Colours products.
“As Asia’s No. 1 coatings manufacturer, we are excited that Filipinos will soon enjoy innovative coating solutions of unparalleled quality, together with a color palette that runs into the thousands,” said Nippon Paint Southeast Asia (NIPSEA) Group chief executive Wee Siew Kim.
Nippon Paint (Coatings) Philippines is also introducing the Nippon Momento Special Effects, a textured range of coatings created to give homeowners more options to wall decoration beyond just color.
The coatings feature a variety of effects like gold, silver and a pearlescent shine.
Nippon Paint operates 56 manufacturing facilities in 15 countries throughout Asia, with a workforce of more than 15,000 employees.
In 2013, Nippon Paint’s total group sales revenue reached $5.4 billion.