RFM signs deal with Dole Philippines


Posted at Apr 24 2012 09:52 AM | Updated as of Apr 24 2012 05:52 PM

MANILA, Philippines - Concepcion-led food and beverage firm RFM Corp. signed a new distribution deal with Dole Philippines.

Dole Philippines tapped RFM as its exclusive national selling and distribution arm for its packaged and processed fruits products such as pineapple slices, chunks and tidbits, fruit cocktail, fruit mix and juices and tomato sauces.

RFM president and chief executive officer Jose Concepcion III said the distribution of Dole products will complement RFM's array of flour-based products. Among its products are White King Fiesta pasta and sauce, cake mixes, Selecta milk, Sunkist juice products and Swift meat products.

Concepcion said the distribution arrangement with Dole will allow RFM to maximize the efficiency of its sales infrastructure in selling to retailers.

"The move of Dole to let RFM distribute its products was meant to consolidate its selling efforts into one major distributor to have a more cost-effective and simpler but more cohesive sales and distribution system that should lead to better placements and sales revenues for Dole products," RFM said, in a statement.