Consumers 'eat with their eyes,' says veteran trader
MANILA – Food packaging and labeling are used as creative ways to entice consumers to buy a product, but the Department of Science and Technology-Industrial Technology Development Institute (DOST-ITDI) reminded food producers that there are requirements in what the labels should say.
The mandatory labeling information in the Philippines should include the brand name or the trade name, and the product identity or name.
The product should also have a description and how it is distinguished from others of the same type.
It should also have weight measurements; information panel, which contains the ingredient list, the name and address of the manufacturer, packer or distributor, country of origin; lot identification code; expiration date; and bar code.
Nutritional facts are optional.
Import and export business veteran, Emmanuel Reyes, said packaging is an effective marketing tool by using a distinct presentation of the product.
“If you talk about packaging, it should be impressive, (your packaging) should stand out,” he said.
Reyes, who is also the corporate secretary of the Cocoa Foundation of the Philippines, Inc. (CocoaPhil), said consumers also “eat with their eyes,” which means that they should be enticed to buy the product.
Aside from the packaging and labeling requirements, Reyes said product quality and safety should also be the top priority of food producers.