Smartphone maker targets PH 'selfie' enthusiasts

By Roderick L. Abad, BusinessMirror

Posted at Apr 11 2014 07:56 AM | Updated as of Apr 11 2014 03:56 PM

MANILA -- Chinese mobile-phone maker Gionee is taking advantage of the Philippines as a "selfie" capital of the world with the introduction of its flagship high-end smartphone especially made for shooting.

Gionee Philippines Country Manager Beally Lee told the BusinessMirror that Elife E7 is its first foray in the upscale market at par with Apple and Samsung.

This new model in the brand’s Elife series, he said, is suitable for Filipino consumers on the lookout for good-quality yet affordable smartphones.

Elife 7 has a dual camera feature (16 MP for rear camera and 8 megapixels for the front camera), Gionee said, is fit for 'selfie' fans in the country.

In a recent issue of Time magazine, Makati City and Pasig City have been identified as “selfie capitals” of the world, with a ratio of 258 selfie-takers per 100,000 people.

Other cities in the country that made it to the Top 100 are Cebu, which is ranked ninth, with 99 selfie-takers; Baguio, 16th with 82 selfie-takers; Quezon City, 59th with 44 selfie-takers; and Iloilo, 72nd with 36 selfie-takers.

Gionee is also targeting the growing social-networking population in the country and the expanding mobile- phone penetration.

Based on research company GfK Asia, the Philippines is the fourth-largest market for smartphones in Southeast Asia, with sales of 5.1 million units from January to September 2013, or 39-percent higher than the same period in 2012. This translated to sales reaching $1.24 billion, up 42 percent year-on-year.

Following the impressive reception and sales of Elife E6 since Gionee entered the country in February 2013, Lee expects a great following for the Elife E7. GfK said the brand has already captured 7 percent of the total smartphone market in the Philippines.