American rock band Journey frontman Arnel Pineda talks during the Cha-Ching Charity song launch beside his cartoonized self.
MANILA, Philippines - Journey's lead singer Arnel Pineda is singing a different tune these days, and it's for a good cause.
Life insurer Pru Life UK and Prudence Foundation have tapped Pineda to sing a new version of Cha-Ching's "donate" anthem "Charity."
The Charity song is one of the original songs featured in the animated "Cha-Ching" music videos. The Cha-Ching program is aimed at teaching kids four basic money smart values - earn, save, spend and donate.
Pineda's version is a power ballad that showcases his rock vocals. Mulatto band's Anna Jomeo provided the singing voice of the animated character Charity.
"I am honored to partner with Prudence Foundation for this meaningful initiative. We all need to be reminded of our social obligation to share to those who have less than we do... I am glad to play a part and hope everybody will download the song to support this worthy cause," Pineda said.
The music video features new animated sequences including the relief efforts following the devastation of Typhoon Yolanda (international name: Haiyan). Pineda also appears in the video as an animated character.
Cartoon Network will start airing the new Cha-Ching Charity episode featuring Pineda on Saturday, April 12, 2014 across Asia.
"We are Arnel and Journey fans. With his personal and the band's commitments to help following Typhoon Yolanda, we knew that we shared the aspiration to give back to those in need. Arnel is an amazing person and his commitment to giving back to the community is truly inspirational. His voice is incredible and we are very honored that he agreed to donate his time and talent," said Sean Rach, co-creator of Cha-Ching and PCA Regional Director.
Pineda's version of the Charity song and the Cha-Ching album are available for purchase from iTunes Store . Proceeds of the song and album downloads will go to the Prudence Foundation's Yolanda relief efforts.
The Cha-Ching Charity music video featuring Pineda can be viewed on Cha Ching's interactive website and YouTube channel.