Ayala Land unveils 'green township' in Pampanga

By Ivy Jean Vibar, ABS-CBNnews.com

Posted at Apr 07 2014 02:58 PM | Updated as of Apr 07 2014 10:58 PM

Ayala Land is developing Alviera, a green township development, in Porac, Pampanga. Photo by Ivy Jean Vibar, ABS-CBNnews.com

SandBox park opens on April 12

MANILA, Philippines – Property giant Ayala Land Inc. (ALI) has unveiled a park in one of its significant developments in Central Luzon.

Alviera, a mixed-use development in Porac, Pampanga, is a 1,125-hectare property close to the Clark Airport and Subic Freeport.

Similar to Nuvali in Sta. Rosa, Laguna, Alviera is a "green township" which will feature schools, outdoor parks and bike trails, a commercial center, and work spaces, as well as a hotel, country club and residential developments.

According to Albert Ong, Operations Manager of SandBox adventure park, Alviera is one of ALI's significant developments.

"This is definitely one of the most significant developments of Ayala Land. I think this is one of the most significant launches in 2014," Ong said.

They have spent a total of around P8 billion so far, he said, mostly for the roads.

"Normally ang Ayala [Land], strategic, close to access [ang projects]. Hindi malayo sa Angeles, malapit lang din. Strategic ang location talaga. We want to be better than Nuvali. Of course we have to be better than previous projects," he added.

Development of Alviera is ongoing, and will take decades to finish, said Ong, due to the size of the property. However, there are already parts of the township that will be open to the public, such as “SandBox”, Alviera’s park, which will be launched on April 12.

"Dapat in three years, dapat ang roads and access, tapos na. At least in three years, community na dapat [ang Alviera]."

Growth center

Alviera, according to Ayala Land, is to be a "green township" and will promote ecotourism.

In a statement, Alviera General Manager John Estacio said that they envision Alviera to be the regional growth center of Central Luzon.

Alviera will carry three Ayala residential brands, Avida, Alveo and Ayala Land Premiere, and will cater to the mid- to high-range markets.

The company is finalizing deals with both local and Manila-based schools to open their campus in Alviera.

"When we finalize the deal, hopefully two schools will set up here. Definitely we will have one Manila-based school," Ong said.

He said a Seda hotel is also planned for Alviera, although there is no timetable yet.

The development is a far cry from the local lore of the area being used as a dumping ground for dead bodies during the 70s.

"So far wala pa naming multong nakikita dito," Ong quipped. "Kung mayroon man, ipapa-bless natin, gamit ang fire truck na may holy water."


Ong said that while Nuvali's highlight is its lake, Alviera's is its adventure park, primarily due to Pampanga’s rugged terrain.

"First kasi kailangan, gusto naming ipromote ang ecotourism. Para maging familiar na rin ang mga tao rito sa lugar since normally, kapag nagdedevelop talaga, dapat may market. Iyong terrain kasi nito, bagay na bagay sa adventure park," he said.

While some facilities of SandBox are ready to go, such as the zip line, challenge course, giant swing, playground, pump track, and all-terrain vehicle ride, some such as the golf course and roller coaster zip line are still under construction.

"This is the phase one, the adventure park. Then the industrial park, mga September or third quarter of the year," said Ong.

They are putting the finishing touches on the park's roller coaster zip line, which, according to Kerry Asuncion of GreenStrat Inc., is the first in the Philippines and possibly the first in Asia.

“It can be the first in Asia, [nagkakatalo] tayo ng [South] Korea, eh. O baka magkasabay [matapos ang construction],” Asuncion, the brains behind SandBox, said. GreenStrat is the developer of SandBox.

"Marami na ring narito. Kapag kulang pa, saka na natin dadagdagan siguro. Mga biking trails," Ong said. "This is really for kids and young at heart."