Howard Schultz reveals inspiration for starting Starbucks


Posted at Apr 05 2013 11:50 AM | Updated as of Apr 06 2013 04:41 PM

MANILA, Philippines - Starbucks founder, chief executive officer and chairman Howard Schultz shared his inspiration for starting the global coffee chain.

In an exclusive interview with ANC's Karen Davila, Schultz said he believed in creating a place around an "extraordinary cup of coffee."

"I think all of us in one way or another have had experiences as young children which those experience have imprinted our set of values and our self-esteem. I was a poor kid who grew up in federally subsidized housing and the shame of that, the vulnerability, the insecurity of that shaped how I would see the world," he said.

"What I saw was people coming together and human connection over coffee... To be honest, I believed so much in the idea of creating a place, a sense of community around an extraordinary cup of coffee and a sense of ownership which our success would be shared with them."

Schultz, who is 309th richest in the US according to Forbes magazine, was in Manila on Thursday to visit several Starbucks stores.

He visited the Starbucks store at The Grove by Rockwell in Pasig City. The branch recently won Starbucks' "Best New Core Store Design in Asia" in 2013, beating out designs submitted by 111 Starbucks outlets around Asia.

Starbucks started in 1971 as a roaster and retailer of whole bean and ground coffee, tea and spices with its store in Pike Place Market in Seattle. Now, Starbucks has nearly 18,000 stores in 60 countries.

Catch Karen Davila's full interview with Howard Schultz on Tuesday (April 9) on ANC's Headstart.