MANILA - ABS-CBN Corp said Tuesday it increased its lead over rival GMA Network in March, maintaining its status as the most watched TV network among urban and rural homes nationwide.
Citing Kantar Media data, the country's largest media and entertainment network said it grew its average audience share for the month to 46 percent from 44 percent in the previous month, giving it a 12-point edge over GMA, which got 34 percent.
Kantar uses a nationwide panel size of 2,610 urban and rural homes that represents 100 percent of the country's total TV viewing population.
ABS-CBN captured half of the total urban and rural Filipino households in the primetime block, which starts at 6 p.m., with an average audience share of 50 percent, a 17-point lead over GMA’s 33 percent.
The network also led in the morning ratings (6 a.m. to 12 p.m.) with 39 percent versus GMA's 33 percent, noontime (12 p.m. to 3 p.m.) with 47 percent versus GMA's 34 percent and in the afternoon (3 p.m. to 6 p.m.) with 45 percent versus GMA's 36 percent.
Nine of the 10 most watched programs in the country in March were produced by ABS-CBN. Leading the pack is "FPJ’s Ang Probinsyano" with an average national TV rating of 39.9 percent, followed by "Wansapanataym," 36.8 percent, "Your Face Sounds Familiar Kids," 35.6 percent, "MMK" 31.1 percent, "TV Patrol,"30.7 percent, "My Dear Heart," 28.7 percent, "Home Sweetie Home," 26.3 percent, "Rated K," 24.1 percent, and "It’s Showtime (Saturday)," 23.8 percent.
ABS-CBN maintained its lead in Total Balance Luzon where it recorded an average audience share of 47 percent compared to GMA’s 35 percent, in Total Luzon with 42 percent versus GMA’s 36 percent, in Total Visayas with 53 percent versus GMA’s 29 percent; and in Total Mindanao with 55 percent versus GMA’s 30 percent.
The network's media website, www.abs-cbn.com, breached three billion page views and averaged 40.3 million monthly users in March, becoming the biggest local website in the country. It also ranked fourth after global giants Facebook, YouTube, and Google, according to web traffic data and analytics site Alexa.
As March, ABS-CBN TVplus has sold 2.6 million boxes nationwide, highlighting the network's shift to digital services.
The top five most watched programs on iWant TV last month were "A Love to Last," "FPJ’s Ang Probinsyano,' "Wildflower," "The Greatest Love," and "Love in the Moonlight."
The company reported consolidated revenue of P41.6 billion for 2016, bringing its net income to P3.5 billion, 39 percent higher than the P2.5 billion reported in 2015.
News.abs-cbn.com is the official news website of ABS-CBN Corp