Century to launch another Paris Hilton-designed project

by Jon Carlos Rodriguez, ABS-CBNnews.com

Posted at Mar 13 2014 06:55 PM | Updated as of Mar 15 2014 12:50 AM

Paris Hilton during a press conference at Azure Urban Resort Residences. photo by Ginger Conejero

MANILA, Philippines - Century Properties Group Inc. will launch another project in collaboration with Paris Hilton within the year, its chief executive and president Jose Antonio said on Thursday.

Antonio said the project will be located in an 8-hectare property in Pampanga.

"We are going to launch within the year a project in San Fernando, Pampanga," he told ABS-CBNnews.com during the inauguration of the Paris Beach Club at the Azure Urban Resort Residences in Bicutan, Paranaque.

Antonio said Hilton will again help in the design, but did not give details.

He said the residential and commercial project in Pampanga will be similar to the 6-hectare Azure, but it will also feature retail shops.

"It's very similar to Azure, it's a recreational project in San Fernando...It's going to be a destination," he said.

Construction is set to begin in the middle of the year.

Hilton led the inauguration of the Paris Beach Club, Socialite Paris Hilton unveiled the Paris Beach Club, her first real-estate project in collaboration with Century Properties.

At a press conference before the inauguration, Hilton said the project is a "dream come true" for her.

Hilton helped in the design of the 3-level beach club, which features a man-made beach with fine sand and simulated beach waves.

Century Properties is also looking at building another luxury mall similar to the Century City Mall, but Antonio said they have yet to identify a suitable location.

"Century City Mall was our first, and we'd like to duplicate it depending on the location because it will suit certain locations," he said.