Ford PH reports 48 pct sales hike in February

By Catherine Elizamarie N. Pillas, BusinessMirror

Posted at Mar 11 2014 08:32 AM | Updated as of Mar 11 2014 09:00 PM

MANILA - Sales of the Philippine unit of US automaker Ford Motor Co. registered a double-digit sales growth in February against the same period in 2013.

In a statement, Ford Motor Co. Philippines said it registered a 48-percent year-on-year growth, as car sales tally for February 2014 reached 1,277 units, against the previous year’s 862 units.

Ford’s February car sales, month on month, also exhibits an estimated growth of about 19 percent as January’s haul only came in at 1,076 units.

This is credited to the robust performance of Ford’s pick up offering, the all-new Ford Ranger, which delivered a record monthly sales of 647 units. This number is a 158-percent surge from 250 units sold a year ago.

The company’s other standard-bearers, Everest, Explorer and Fiesta, were said to have had a strong showing as well.

The Fiesta passenger car enjoyed a 16-percent year-on-year growth to 184 units in February while Ford Everest, belonging in the company’s sport-utility vehicle (SUV) division, also contributed to the overall growth, shipping out 233 units last month, or an increase of 22 percent, from last year’s 191 units.

The Explorer’s sales, meanwhile, rose 89 percent, pegging February’s sales at 121 pickup trucks.

“Our full showroom of global Ford vehicles in the Philippines continues to appeal to a wide range of lives and lifestyles—customers who want and appreciate the segment-leading combinations of safety, quality, fuel efficiency, smart technologies and value for money that our vehicles deliver,” said Kay Hart, managing director, Ford Philippines in a statement.

Ford enjoys a 6.88-percent share in the Philippine market for locally manufactured vehicles.