Bosch bets on Philippines’ emerging mega cities

Cathy Yang, ABS-CBN News

Posted at Mar 10 2017 01:20 PM | Updated as of Mar 10 2017 08:53 PM

Bosch Philippines displays its products at a recent trade fair in Davao City. From Bosch Philippines Facebook page

MANILA – German auto parts and power tools giant Bosch said Friday it would expand its call center, service and sales businesses outside the Philippine capital, seeking to sustain “double-digit” growth on robust demand.

The company is targeting second and third-tier areas or future “mega cities” after opening offices in Cagayan de Oro, Davao and Cebu, Bosch Southeast Asia president Martin Hayes said.

“The Philippines has the second largest population in ASEAN. It’s a great consumer market for Bosch,” Hayes told ANC’s “The Boss.”

Bosch will “definitely expand” its 350-strong business process outsourcing operation in Manila, given the strong multi-lingual talent base.

The German company’s expansion plans come as President Rodrigo Duterte moves to bring more investments to the countryside.

Demand for Bosch products is expected to rise as more countries pass legislation on auto safety features that the company provides, like anti-breaking systems (ABS), he said.

Bosch’s Electronic Stability Program has helped save 8,500 lives and prevented 250,000 accidents in Europe alone, he said.