How Ginebra is celebrating its 180th anniversary


Posted at Mar 10 2014 05:14 PM | Updated as of Mar 11 2014 03:24 AM

MANILA, Philippines - Did you know that the Philippines' first-ever gin was "born" on March 10, 1834?

This means the Ginebra San Miguel brand is now 180 years old.

To celebrate, Ginebra San Miguel, Inc. (GSMI) is launching a traveling exhibit and several commemorative items highlighting the history and heritage of the best-selling gin.

A traveling exhibit will chronicle the history of Ginebra San Miguel. It will feature the evolution of Ginebra San Miguel bottle from the very first dama juana (demijohn), the bilog and cuatro cantos bottles. A commemorative bottle and anniversary booklet will also be released.

The exhibit will include a narrative on the bottle label painted by National Artist Fernando Amorsolo as well as some of Ginebra’s most popular TV and print advertising campaigns. It will be brought to various colleges, universities and malls all over the Philippines.

GSMI will also have raffle promos and a corporate social responsibility program that will give scholarships and livelihood opportunities to 180 beneficiaries.

GSMI president Bernard D. Marquez said Ginebra San Miguel is an iconic Philippine brand, and will celebrate its 180th year as a tribute to Filipinos that have embraced it.

"Ginebra has always been part of our nation’s history. Through 180 years, it has withstood the test of time, the challenges of war, the transition of governments, and the ups and downs of the lives of Filipinos. As we celebrate our 180 years, it is also an opportune time to give back to the community and celebrate with our partners and loyal customers," he said.

GSMI will also bring its Ginuman Festival 2014 to other cities in the country. It will also travel to Imus, Cavite; San Fernando, La Union; Calapan, Mindoro; Batangas City; Tagudin, Ilocos Sur; Bayambang, Pangasinan; San Jose, Nueva Ecija; Cauayan, Isabela; Baliuag, Bulacan; Bayombong, Nueva Vizcaya; Tuguegarao, Cagayan Valley; Daet, Camarines Norte; and San Juan, Metro Manila.

The Barangay Ginebra San Miguel Gin Kings will also go on a nationwide tour to promote 180 years of the brand.